What it does
Blow Up is a mobile app designed to act as an AI coach for aspiring TikTok creators. It analyzes a user's account to generate viral video ideas, identify optimal posting times, and create a personalized action plan. The goal is to help creators overcome creative blocks, increase their views, and ultimately grow their audience.
Where it shines
Blow Up excels at creating perceived value long before asking for a payment. The entire onboarding is framed as a "personalized diagnosis" (00:33), which immediately sets it apart from typical creator tools. The account analysis animation (00:42), which incorporates the user's own profile picture, is a particularly strong moment that makes a technical process feel personal and engaging. This is followed by a well-structured value proposition carousel (01:01) that uses a mascot to tell a relatable story about creator struggles.
UX highlights
- Creator-Centric Quiz: The initial quiz (00:14) asks about goals, dreams, and obstacles, making users feel that the app understands their specific journey.
- Tangible Value Preview: Before the paywall, the app presents a dashboard (00:54) with a projected growth chart and a "Virality Score." This visualizes the potential return on investment.
- Contextual Permission Requests: The app uses a warm-up screen for notifications (00:27), explaining the benefit before triggering the system prompt.
- Empathetic Narrative: The pre-paywall carousel uses a sad mascot character (01:01) to illustrate creator pain points like burnout and invisibility, creating an emotional connection.
- Layered Social Proof: The app strategically places a screen with user testimonials and star ratings (01:21) right before its final pitch and an in-app rating request.
Monetization & growth
The app uses a hard paywall, meaning there is no free access to the core features. The paywall (01:44) appears after a lengthy and persuasive onboarding flow. It presents two options: a monthly plan and a yearly plan, with the yearly option heavily discounted at "73% OFF" to encourage a longer-term commitment. The app's growth loop appears to involve leveraging social proof and in-app rating prompts (01:22) to improve its App Store visibility and attract new users.
Who it’s for
Blow Up is targeted at early-stage to intermediate TikTok creators who are actively producing content but feel stuck or aren't seeing the growth they desire. Its promise of AI-driven ideas and strategies is best suited for individuals who believe in a data-backed approach to creativity and are looking for a shortcut to understanding the platform's algorithm.
Notes & opportunities
The onboarding flow, while effective at building value, is quite long and could be a point of user drop-off. At 00:51, the app displays a message stating the user needs to post more videos for a full analysis, which could be a significant point of friction for new creators just starting out. Streamlining the path to the initial analysis or providing some value even for new accounts could improve conversion.