Blinq: Digital Business Card

What it does

Blinq is a tool for creating, managing, and sharing digital business cards. The app allows professionals to consolidate their contact details, job titles, company information, and social media links into a single, dynamic profile. This profile can be shared instantly with anyone using a QR code or a direct link, offering a modern and eco-friendly alternative to traditional paper cards.

Where it shines

The app's strength lies in its focused and efficient user experience. The onboarding flow, starting at 00:13, is a prime example. It breaks down the process of creating a card into simple, logical steps, making it feel quick and easy. The final card design, revealed at 02:04, is clean, professional, and highly scannable. A standout feature is the ability to manage and switch between multiple cards with a simple swipe gesture (05:35), catering perfectly to users with multiple roles or business ventures.

UX highlights

Progressive Disclosure: The onboarding form doesn't show all fields at once. It presents information in digestible chunks, like 'Name', 'Work Contact', and 'Professional Details', reducing cognitive load.
Visual Personalization: By prompting for a logo (01:01) and profile picture (01:19) during setup, the app fosters a sense of ownership before the card is even finished.
QR Code Centricity: The QR code is the hero of the main interface, making the primary action of sharing incredibly fast and accessible.
Actionable Tutorials: The app includes helpful, animated tutorials for key features, such as the one for adding a home screen widget at 02:28, which helps users get more value out of the app.
Clear Customization: The card editor (03:14) provides straightforward options for changing colors, layouts, and personal details, allowing for quick adjustments without a steep learning curve.

Monetization & growth

Blinq introduces its monetization strategy after the user has successfully created their first card. At 02:18, a soft paywall appears, offering an upgrade to Blinq Premium. The paywall clearly communicates the benefits of the paid plan, such as creating more cards and adding custom colors, using a feature comparison table against the free version. It presents two subscription options (Annual and Monthly) and highlights the savings on the annual plan to encourage a longer commitment. The offer includes a 1-week free trial to lower the barrier to entry.

Who it’s for

Blinq is designed for modern professionals, including salespeople, consultants, freelancers, and small business owners who frequently network. Its primary use case is replacing the traditional business card at conferences, meetings, and events. It also appeals to individuals with multiple professional roles or side hustles, thanks to its ability to manage multiple cards within a single account.

Notes & opportunities

The app requests App Tracking permission at 00:14 without a warm-up screen, which could lead to a lower opt-in rate. A pre-permission prompt explaining the benefits of allowing tracking could improve this. While the swipe-to-switch feature for cards is excellent, the process of creating a second card involves navigating through several editing menus. A more direct 'Add New Card' button on the main screen could streamline this workflow for power users.