Bevel: AI Health Companion

What it does

Bevel is a holistic health companion that tracks and analyzes fitness, nutrition, sleep, and stress. It integrates with Apple Health and wearables to provide users with a unified view of their well-being. The app uses data to offer personalized insights and help build healthier routines.

Where it shines

The app excels at turning complex data into actionable insights. The onboarding process is a great example, where it doesn't just ask what you want to improve but immediately shows how it will help (01:19). The AI-powered food logging is another standout moment. At 09:34, it accurately breaks a photo of a meal into editable components, simplifying a traditionally tedious task. Finally, the journal feature (14:48) provides a structured yet flexible way to track lifestyle factors, connecting daily habits to overall health trends.

UX highlights

The dashboard (05:11) provides a clean, at-a-glance summary of key metrics like Strain, Recovery, and Sleep.
The mood logger (14:55) uses a delightful morphing animation as the user slides between emotions, making the interaction feel playful and engaging.
The app offers multiple entry points for logging food (08:49), including photo import, live capture, and text description, catering to different user preferences.
Customization is a core principle. Users can edit home screen cards (14:01), customize journal entries (17:27), and build workout plans from scratch (20:55).
Informational overlays and "Learn More" sections are available throughout the app (e.g., 05:14), providing context without cluttering the main UI.
The app offers both light and dark themes with illustrative or minimalistic backgrounds, allowing for significant visual personalization (24:34).

Monetization & growth

The app uses a soft paywall with a free trial, presented after the user has completed a lengthy and personalized onboarding flow (04:51). By this point, the user has invested significant time and effort, making them more likely to convert. The paywall itself is clear, highlighting three key benefits and offering a discount for the annual plan to anchor the user to a higher value option.

Who it’s for

Bevel is for data-driven individuals who want a comprehensive tool to optimize their health and performance. It suits users who are already familiar with fitness tracking and are looking for a more integrated solution that connects their workouts, diet, sleep, and stress levels to provide deeper insights.

Notes & opportunities

While the initial data entry is comprehensive, the app starts with a completely blank slate on the dashboard (05:11), which could feel demotivating. It could benefit from pre-populating some data or providing a more guided "first day" experience. Additionally, the process of creating a custom workout plan (20:55 - 21:38) involves many taps to add each exercise individually; a bulk-add feature could streamline this setup.