What it does
BeautyPlus is an all-in-one photo and video editor designed for social media users and anyone looking to enhance their digital content. The app leverages AI to provide a vast suite of tools, ranging from subtle beauty retouching and makeup application to dramatic creative effects like background removal, AI-generated avatars, and animated stickers. It functions as both a quick-fix tool for selfies and a more robust editor for creating complex, multi-layered compositions.
Where it shines
BeautyPlus excels by offering both simplicity and depth. For a quick, high-impact change, users can apply a template at 02:38. However, the app's real power is revealed when users explore the layers of that template at 01:58, allowing for granular control over each element. Another standout moment is the 'Recreate' feature (04:01), which intelligently copies a makeup look from one photo and applies it to another. This blend of one-tap solutions and advanced customization makes the app incredibly versatile.
UX highlights
- Layered Templates: Unlike many apps where templates are static, BeautyPlus provides editable layers (01:58), giving users the control to tweak or remove individual elements.
- AI Makeup Transfer: The 'Recreate' feature (04:01) allows users to instantly apply a makeup style from any portrait, turning inspiration into an editable look.
- Playful AI Filters: Beyond standard beauty tools, the app includes fun, shareable features like an AI beard filter (06:24), broadening its creative appeal.
- Comprehensive Tooling: The app contains distinct, powerful modules for photo editing, video editing (12:37), and a feature-rich camera (09:32), making it a true multi-tool.
- Intuitive Gestures: Simple interactions, like dragging a layer to delete it (02:05), make advanced features feel accessible to everyone.
Monetization & growth
BeautyPlus presents its subscription offer early. After a brief, high-impact feature carousel, the user is met with a paywall at 00:38. The offer emphasizes a 7-day free trial and a significant discount ('Save 58%') for the annual plan, a classic strategy to anchor value and encourage a longer-term commitment. Throughout the app, premium features are clearly marked with a diamond icon, consistently reminding free users of the benefits of upgrading. The app also uses credits for certain AI-heavy features, creating an additional revenue stream (15:08).
Who it’s for
This app is clearly aimed at social media savvy users, content creators, and anyone who wants to elevate their digital photos and videos. Its user base likely ranges from teenagers experimenting with creative looks to aspiring influencers who need a quick yet powerful mobile editing suite. The extensive beauty and retouching tools cater specifically to the selfie culture, while the template and sticker features are perfect for creating trendy content for platforms like Instagram and TikTok.
Notes & opportunities
While powerful, the app sometimes struggles with feature execution and error communication. For example, the 'Hairline' feature failed to recognize the subject at 05:17 without a clear reason. Similarly, the 'Remove BG' tool failed on one image (06:28) but worked on another (09:04), which could be confusing. Providing more specific feedback, like 'No clear hairline detected' or 'Subject too complex for background removal', would improve the user experience and manage expectations.