App Showcase: BEASTLY

What it does

Beastly is a fitness application designed for users focused on strength training and muscle building. It provides structured, science-based workout programs tailored to individual goals and experience levels. The app also includes a comprehensive meal planner for tracking macronutrients, complete with a built-in recipe library to help users with their nutrition.

Where it shines

Beastly excels in its detailed and structured approach to both exercise and nutrition. The workout tracker (03:18) is more than just a checklist; it's a guided experience. It progressively unlocks exercises and uses the rest period as a dedicated interface for logging reps and weight, ensuring high data fidelity. The meal planning feature (05:21) is another standout. It goes beyond simple macro counting by integrating a full library of recipes (07:17), which users can browse and add directly to their daily plan, making it easier to stick to a diet.

UX highlights

• Guided Workouts: Exercises are locked until the previous one is completed (03:24), enforcing program adherence and creating a clear path for the user.
• Integrated Logging: The app combines the rest timer with a data entry screen (03:35), making logging an integral and unavoidable part of the workout flow.
• Actionable Nutrition: Users can add meals from a detailed recipe library (07:17) or create custom foods (06:03), providing flexibility for tracking nutrition accurately.
• Clear Analytics: The analytics tab (08:01) offers a simple, visual way to track workout completion and bodyweight progress over time.
• In-Video Tutorials: Each exercise is accompanied by a video demonstration, reducing ambiguity and ensuring proper form.

Monetization & growth

Beastly uses a soft paywall with a free trial. The paywall appears after the user has gone through onboarding, completed a personalization quiz, and selected a workout program (02:16). This timing is strategic, as it asks for payment at the moment of highest user intent. The paywall itself uses before-and-after photos as powerful social proof and highlights a discount for the annual plan to encourage a longer-term commitment. The app offers a yearly and a monthly plan, both with a 7-day free trial.

Who it’s for

This app is geared towards individuals who are serious about structured fitness and bodybuilding. Its detailed tracking and focus on science-based programs appeal to users who want to eliminate guesswork from their training and nutrition. It's suitable for beginners needing guidance as well as intermediate lifters looking for a robust tool to manage and track their progress meticulously.

Notes & opportunities

While the detailed logging after every set ensures accuracy, it could also introduce friction for users in a hurry. An optional 'quick log' feature could cater to different workout styles. After the personalization quiz (01:46), the app moves directly to program selection. A 'building your personalized plan' animation at this stage could enhance the feeling of a bespoke experience and further justify the upcoming subscription offer.