What it does
Aviart is an AI-powered creative suite for mobile. It allows users to generate images and videos from text prompts, apply stylistic AI effects to existing media, and create personalized AI avatars. A standout feature is its ability to translate the audio in a video into different languages, complete with AI-generated lip-syncing.
Where it shines
Aviart excels at quickly demonstrating the power of its AI tools. The onboarding (00:04 - 00:36) is a rapid-fire showcase of impressive AI transformations, immediately setting a high bar for what the app can do. The text-to-image generator is another highlight, providing a library of inspiring prompts (06:13) that users can instantly try, lowering the barrier to creation. Finally, the app's aggressive monetization funnel (00:36 - 01:09), while potentially jarring, is a masterclass in maximizing conversion attempts with a multi-layered sequence of offers.
UX highlights
- Inspirational Prompts: The text-to-image and text-to-video sections feature a "Discover" area with pre-made, high-quality art. Tapping one reveals the exact prompt used to create it (06:13), effectively teaching users how to get good results.
- Dynamic Onboarding: Instead of static screenshots, the onboarding carousel uses animated demos, such as showing text prompts being typed (00:28), which better communicates how the features work.
- Feature-Packed Home Screen: The main dashboard (02:37) is dense with different effects and tools. It successfully presents a wide array of options, from photo styles to Deforum effects, encouraging exploration.
- Clear Instructions for Avatars: When creating an AI avatar, the app provides a clear, visual guide of "Good" and "Bad" photo examples (03:40). This preemptively solves a common user error and helps ensure higher quality results.
- Before/After Previews: When browsing effects, the app uses a swipeable before-and-after preview (02:43), giving users a clear and interactive understanding of the transformation.
Monetization & growth
Aviart employs a very aggressive, upfront monetization strategy. Immediately after the onboarding carousel, the user is funneled into a three-stage paywall sequence. It starts with a standard weekly/yearly offer (00:36), followed by a simplified pop-up offer if declined (00:55), and finally, a 30% timed discount offer (01:01). There is no free trial mentioned. Nearly every core feature, from applying effects to creating avatars, leads back to a paywall, making it a heavily gated experience. The app also uses a custom rating prompt (01:03) very early in the flow to solicit reviews.
Who it’s for
The app is designed for social media content creators, artists, and casual users interested in experimenting with AI-generated media. Its wide range of styles, from photorealistic to anime and horror, caters to diverse creative tastes. The video translation feature specifically targets creators looking to reach a global audience without the complexities of traditional dubbing. The interface is simple enough for beginners, but the depth of features will also appeal to more experienced digital artists.
Notes & opportunities
While the feature set is impressive, the user experience is hampered by constant and intrusive paywalls. The aggressive monetization funnel can feel overwhelming and may cause significant user drop-off before they can experience the app's core value. For example, after carefully selecting a video and a target language for translation, the process is interrupted by another paywall at 01:22. Providing a limited number of free creations or a more clearly defined trial period could improve user trust and long-term retention.