Ascension: Catholic Bible

What it does

Ascension provides a comprehensive digital platform for Catholic faith formation. The app offers full access to the Bible and the Catechism, enhanced with a rich layer of supplementary content. This includes daily scripture readings, audio podcasts like "The Bible in a Year," guided audio studies, and contextual answers to common questions embedded directly within the text.

Where it shines

Ascension excels by integrating multiple forms of content into a cohesive study experience. Instead of just presenting text, it embeds audio players for Bible studies (02:35) and Q&A sessions directly within the scripture (01:20). This multi-modal approach allows users to read, listen, and reflect without ever leaving the app. The navigation is also thoughtful, offering a traditional book-and-chapter view alongside a color-coded timeline view (06:11) that helps users understand the historical context of the Bible.

UX highlights

Inline Q&A modules provide non-disruptive, contextual learning during reading (01:20).
The long-press gesture to highlight, note, or share verses is intuitive and powerful (01:31).
The home screen's "Daily Readings" card offers a clear, focused entry point for daily engagement (01:10).
The Bible view includes both a chapter grid and a historical timeline for different navigation preferences (06:10).
Audio players feature granular speed controls, allowing users to customize their listening experience (02:37).
A well-executed verse-to-image sharing feature provides a simple way for users to create and share inspiring content (01:57).

Monetization & growth

A soft paywall with a 7-day free trial is presented immediately after a brief onboarding carousel (00:42). The offer focuses on a single annual plan, highlighting a "Save 44%" discount to encourage a longer-term commitment. The paywall clearly lists the key benefits unlocked with a subscription, such as access to hundreds of hours of Bible study and answers to Bible questions. The app's primary growth loop appears to be its templated verse sharing feature (01:57), which encourages organic, user-generated marketing on social platforms.

Who it’s for

The app is designed for Catholics and anyone interested in Catholic teachings who want a comprehensive digital tool for their faith life. It caters to multiple use cases, from daily scripture reading and reflection to in-depth, structured study of the Bible and Catechism. It serves both those who prefer reading and those who prefer to learn through audio content like podcasts and guided sessions.

Notes & opportunities

The sheer volume of content, while a strength, could be overwhelming for new users. The home screen's shortcuts are helpful, but a more personalized "For You" section could improve content discovery. The onboarding is quick but feels impersonal. It could benefit from a short, optional quiz to tailor initial content recommendations, such as suggesting a relevant Bible study based on the user's interests or familiarity with scripture.