App Showcase: AI Home Design - Arch

What it does

Arch is an AI-powered interior design tool that helps users visualize new styles for their living spaces. Users upload a photo of a room, select a desired style like 'Modern' or 'Rustic', and the app generates a redesigned image of that same room. The app also provides an inspiration feed where users can discover different design concepts.

Where it shines

The app's strength lies in making AI design accessible and actionable. The generation process is quick, and the results are often striking, as seen at 01:27. A particularly clever feature is the "Try This Prompt" button (02:34). When a user finds a design they like in the inspiration feed, this button lets them instantly start a new project with the same style parameters pre-loaded, seamlessly connecting discovery with creation.

UX highlights

• Actionable Inspiration: The feed isn't just for browsing. The "Try This Prompt" feature (02:34) turns passive viewing into an active starting point, reducing user friction.
• Clear Visual Selection: The creation screen (00:55) uses a clean, visual grid for selecting styles, making it easy for users to understand their options at a glance.
• Engaging Processing State: Instead of a generic spinner, the app shows a playful animation of morphing furniture icons (01:14) while the AI is working, which keeps the user engaged.
• Immediate Output Management: Once a design is generated, controls for downloading, deleting, or regenerating are presented clearly (01:28), allowing for quick next steps.
• Transparent Usage Limits: The settings screen (03:38) clearly communicates the credit-based system, showing how many free generations the user has left.

Monetization & growth

The app employs a multi-layered monetization strategy. During onboarding, it presents a subscription paywall (00:17) that cleverly uses an interactive demo to show its value. If a user skips this, they are immediately shown a more aggressive, time-sensitive "Special Offer" with a 50% discount (00:35). For non-subscribed users, the app operates on a credit system, limiting the number of free designs and creating a strong incentive to upgrade for unlimited use.

Who it’s for

This app is ideal for homeowners, renters, and interior design enthusiasts looking for inspiration and a way to visualize changes before committing to them. It could also be a useful tool for real estate agents or home stagers who need to quickly create virtual mockups of a space.

Notes & opportunities

While the flow is generally smooth, the app requests an App Store rating very early in the experience (00:10), before the user has had a chance to try the core feature. This could feel premature for some. Additionally, the free user experience is heavily gated by the credit system. While this drives subscriptions, the generosity of the free credit replenishment will be crucial for long-term casual user retention.