What it does
Arch is an AI-powered tool for homeowners, renters, and design enthusiasts to visualize new possibilities for their living spaces. The app's core function is to take a photo of a room, backyard, or even a piece of furniture and instantly generate a variety of redesigns in different styles. It handles everything from full interior makeovers and exterior landscaping to creating 3D models from a few photos.
Where it shines
The app excels at delivering an immediate 'wow' factor. During onboarding, it uses captivating before-and-after animations (00:07, 00:14) to demonstrate its power, avoiding a slow, text-heavy tutorial. Another strong moment is its task-oriented home screen (01:02), which presents a clear menu of distinct creative tools like 'Interior Redesign', 'Landscape Redesign', and 'Image to 3D'. This modular approach lets users jump directly into the specific task they have in mind without confusion.
UX highlights
- Visual-first communication: The app relies on animated transformations and image templates to guide the user, minimizing text and making the experience intuitive.
- Clear feature segmentation: The home screen (01:02) organizes complex capabilities into simple, understandable modules like 'Replace' or 'Style Transfer', which clarifies the user's options.
- Template-driven inspiration: For nearly every feature, the app provides a gallery of starter templates (01:04), which lowers the barrier to entry for users who don't have their own photos ready.
- Progressive disclosure in creation flows: In the 'Image to 3D' flow (01:59), the app first asks for one photo and then reveals the need for more angles, guiding the user step-by-step rather than overwhelming them upfront.
- Contextual paywalls: Paywalls appear not just during onboarding, but at the end of each creative flow (e.g., at 01:16), making the prompt to upgrade feel relevant to the action just completed.
Monetization & growth
Arch employs a soft paywall strategy, allowing users to explore the main app and start creative flows before being asked to subscribe. The onboarding sequence features two consecutive paywalls: a primary offer with a large discount (00:41) and a secondary, simpler offer that appears if the first is bypassed (00:52). Subscriptions are required to see the final output of any design generation. This model effectively demonstrates value first, then gates the final result to drive conversions.
Who it’s for
The app appears to be designed for two main groups: individuals planning a home renovation or redecoration project, and real estate or design professionals looking for a quick virtual staging tool. The range of features, from simple furniture replacement to full exterior architectural redesigns, caters to both casual users seeking inspiration and professionals needing a practical visualization tool.
Notes & opportunities
The app's reliance on system permission prompts without any custom warm-up screens (00:01, 00:59) feels abrupt and could negatively impact opt-in rates. While the feature set is broad, the home screen could become cluttered as more tools are added. A more scalable navigation or grouping system might be needed in the future. Finally, the repeated paywalls after every action, while logical, could create some user fatigue.