What it does
Any Distance is a fitness tracking app that goes beyond simple data logging. It allows users to track a wide variety of activities, from running and cycling to badminton and yoga. The app's core focus is on transforming workout data into beautiful, customizable, and shareable visual summaries. It also heavily incorporates gamification through a system of collectible 3D achievement medals.
Where it shines
Any Distance excels in its presentation layer. The onboarding experience (00:06) immediately sets a premium tone with fluid 3D animations that other apps would replace with static images. The post-activity experience is another highlight. Instead of a dry data screen, the app provides a creative canvas where users can add photos and apply artistic filters to their workout summary (06:30), turning a personal achievement into a shareable story. The achievement system itself is also impressive, presenting rewards as tangible, interactive 3D medals that users can inspect (04:15).
UX highlights
- High-Polish 3D Interactions: From the onboarding carousel to the shoe tracker (08:24) and achievement medals, the app uses interactive 3D elements to make the experience feel premium and engaging.
- Mascot-Guided Experience: A friendly mascot character appears throughout the app, guiding users through permissions (00:33) and celebrating with them, which adds a layer of personality.
- Contextual Goal Setting: When tracking an activity, the interface for setting a time, distance, or calorie goal is intuitive and visually distinct (02:04).
- Comprehensive Activity Library: The app offers an extensive list of trackable activities (01:44), including niche and adaptive sports, making it highly inclusive.
- Seamless Permissions Priming: The app uses clear, benefit-oriented 'warm-up' screens before showing system permission dialogs for things like Health data and notifications (03:34).
- Gamified Achievements: Earning achievements for activities unlocks unique 3D medals, creating a compelling collection loop that encourages continued use.
Monetization & growth
Any Distance uses a freemium model with a single premium subscription called 'Super Distance.' During onboarding, it presents a soft paywall (00:58) offering a 1-week free trial for a yearly plan. The paywall is well-designed, using a feature comparison table and strong social proof, including a 4.7-star rating and an 'Apple Design Award Winner' badge to build credibility and drive conversions. The app's focus on creating beautiful, shareable summaries is a core growth mechanic, encouraging users to post their activities on social media and organically promote the app.
Who it’s for
This app is for the design-conscious fitness enthusiast who values aesthetics and storytelling as much as data. It appeals to runners, cyclists, and general athletes who are active on social media and want to share their progress in a visually compelling way. The detailed tracking options and gear management features also cater to more dedicated athletes who appreciate nuanced tools to support their training.
Notes & opportunities
The app's reliance on a single yearly subscription plan on the paywall could be a point of friction for users who prefer monthly options. While the yearly price is presented, offering a monthly alternative, even at a higher pro-rata cost, could capture users hesitant to commit for a full year. Additionally, the main dashboard primarily serves as a launcher for new activities; there's an opportunity to surface more insights or progress from past activities directly on this home screen to provide more immediate value upon opening the app.