App Showcase: Amie

What it does

Amie is a productivity tool designed to unify a user's digital life by combining a calendar, to-do lists, and email into one cohesive interface. The app focuses on treating tasks as first-class citizens that can be scheduled directly onto the calendar, effectively blurring the lines between appointments and personal goals. It aims to be a single source of truth for managing time and responsibilities.

Where it shines

Amie excels in its fluid integration of tasks and events. The process of creating a task and scheduling it for a specific time and duration (04:19 - 05:08) feels intuitive and powerful for users who practice time-blocking. Another standout is the app's focus on personalization from the very beginning, offering app icon customization during onboarding (00:50). The UI is clean and responsive, particularly evident in the smooth calendar navigation and date picking (01:34).

UX highlights

• Integrated Task Scheduling: Tasks aren't just in a separate list. They can be dragged onto the calendar or created with a specific duration, turning to-dos into plannable blocks of time (05:07).
• Contextual Actions: The bottom navigation bar changes based on the context. For instance, after creating a task, it offers options like 'Record Meeting' (05:10), providing relevant tools exactly when needed.
• Early Personalization: The onboarding flow includes a step to choose the app icon (00:50), an uncommon and delightful touch that fosters an immediate sense of ownership.
• Flexible Views: Users can quickly switch between a daily timeline and a gridded weekly view (05:46), allowing them to adjust the calendar's information density to their needs.
• AI-Powered Features: The 'Record Meeting' function (05:13) hints at deeper, AI-driven capabilities like audio transcription and note-taking, a significant differentiator.
• Polished Settings: The settings menus are well-organized and visually pleasing, with clear toggles and previews for appearance changes (08:23), making customization easy.

Monetization & growth

Amie presents a soft paywall early in its onboarding flow (01:00) and at various points when a pro feature is accessed. The paywall offers two subscription tiers, Monthly and Yearly, highlighting a 'Save 36%' discount for the annual plan and breaking down the cost to a weekly price to reduce sticker shock. There is no free trial offered in this flow. The app seems to gate advanced features like integrations and potentially the AI meeting notes behind this Pro subscription.

Who it’s for

This app is likely for busy professionals, students, or anyone who heavily relies on their calendar and practices time-blocking. Users who are tired of juggling separate apps for their calendar, to-do lists, and potentially email would find Amie's unified approach compelling. Its clean aesthetic and focus on powerful scheduling tools also appeal to productivity enthusiasts who value both form and function.

Notes & opportunities

While the integrated design is a major strength, the app could benefit from providing more value before hitting the user with a paywall during onboarding (01:00). Allowing a user to add their first task or see their imported calendar might better demonstrate the app's power and increase conversion. Additionally, the process for changing a recurring task's settings is nested within a few menus (04:38), which could be streamlined for quicker access to repeat options.