What it does
AirBrush is an all-in-one photo and video editing suite designed for mobile users. It combines powerful, AI-driven retouching tools with a wide array of creative filters and effects. The app allows users to enhance portraits, remove unwanted objects, change backgrounds, and even transform their photos into various artistic styles. It also includes utility features like a passport photo creator, positioning itself as both a creative and practical tool.
Where it shines
AirBrush excels at making complex edits feel simple and accessible. The onboarding immediately grabs attention with an interactive before-and-after slider at 00:04, demonstrating its value in seconds. The AI-powered features are the main attraction. For example, the "AI Retouch" at 03:05 provides one-tap transformations, while the AI art filters (10:43) can completely change a photo's style into something new. The app also cleverly organizes its vast feature set, like the customizable "My Kit" toolbar seen at 12:42, which lets users build a personalized workflow.
UX highlights
- The app provides a "Demo Photos" library (02:49), allowing new users to experiment with all features without the friction of finding or uploading their own pictures.
- Many features, like AI Retouch, offer a simple one-tap application but also allow for manual fine-tuning, catering to both casual and power users.
- The "Face Fix" tool (09:08) is a novel feature that uses a reference photo to intelligently alter the subject's facial expression, going beyond typical retouching.
- Asynchronous processing for heavy AI tasks is handled well. The app notifies users that a task is processing in the background and will be available later in a dedicated "AI Generated" tab (14:14), preventing the user from being blocked.
- The editor UI includes a persistent before/after toggle (03:12), giving users instant feedback on their changes and reinforcing the value of each edit.
- The app bundles creative assets into thematic packs like #Anime and #Outfit (15:03), making a large library of options feel organized and discoverable.
Monetization & growth
AirBrush uses a confident, hard paywall strategy right at the start. The entire app is gated behind a subscription, which is presented after a brief but effective value showcase (00:26). The paywall itself is a two-stage funnel: a visually rich, scrolling list of benefits followed by a clear offer screen with an annual plan highlighted as "Most Popular" to anchor the user's choice (00:42). The app offers a 7-day free trial, a standard but effective way to let users experience the full suite of pro tools before committing.
Who it’s for
This app is primarily for social media users, content creators, and individuals who want to perfect their digital appearance. Its feature set is broad enough to appeal to both casual users looking for a quick touch-up and more dedicated creators who need tools for object removal, background changes, and creative styling. The inclusion of utility tools like the passport photo maker also broadens its audience to anyone needing a quick, compliant photo without a professional studio.
Notes & opportunities
While the feature set is impressive, the sheer number of tools can be overwhelming. The "My Kit" customization helps, but the initial editor toolbar is crowded with options. The app could benefit from a more context-aware UI that surfaces relevant tools based on the photo content. For instance, if a portrait is detected, it could prioritize face and skin tools. Additionally, the error message for the Teeth Align tool at 09:52 is a bit generic; a more helpful prompt could suggest what kind of photo works best (e.g., "We couldn't see teeth clearly. Try a photo with a clearer smile.").