What it does
AI Video is a creative tool that allows users to generate short, dynamic video clips using artificial intelligence. It offers two primary modes of creation. Users can either type a detailed text prompt describing a scene, which an AI model then turns into a video, or they can use pre-made templates that transform an uploaded photo into a stylized video effect, such as becoming a painting in a museum or animating a still photo.
Where it shines
The app excels at quickly demonstrating its 'magic'. The onboarding carousel (00:07) is a highlight reel of the cool, weird, and wonderful things you can create, immediately sparking imagination. The text-to-video creation screen is also powerful. Features like 'Surprise Me' (01:41) remove the friction of thinking up a prompt, and the detailed list of different AI models with varying 'coin' costs (01:45) gives a sense of a sophisticated toolkit at the user's disposal.
UX highlights
- Immediate Value Demonstration: The app doesn't waste time with tutorials. The first thing you see is a series of compelling video examples during onboarding.
- Frictionless Prompting: A 'Surprise Me' button (01:41) auto-fills a prompt, and an 'Enrich' button refines it, helping users overcome the blank canvas problem.
- Template-driven Discovery: The home screen is a rich, browsable feed of templates (00:50), encouraging exploration and making it easy to create without a specific idea.
- Clear Creation Flow: When using a template, the process is simple: select template (01:06), upload photo (01:08), create. It's an intuitive three-step process.
- Gamified Model Selection: The app uses an in-app currency to 'pay' for using different AI models (01:45), which adds a layer of strategy to the creation process.
- Organized Template Categories: templates are grouped into logical themes like 'Trends', 'Christmas Live', and 'Viral Effects', making it easy for users to find what they're looking for.
Monetization & growth
AI Video uses a subscription model, gated by a prominent paywall shown during onboarding (00:28) and again before any video can be created (01:26). The paywall offers two plans, Yearly and Weekly, with a steep discount (85% off) highlighted for the annual option. Uniquely, the app also features a 'coin' economy. Creating videos, especially with advanced models, costs coins, which are likely replenished through the subscription. This meters usage and creates a direct link between payment and the value received from the AI.
Who it’s for
The app is designed for social media users, content creators, and anyone looking to create unique, eye-catching videos with minimal effort. Its template-based approach caters to casual users who want to hop on a trend, while the text-to-video feature serves more creative users who want to bring specific visions to life. The output is perfectly suited for platforms like TikTok, Instagram Reels, and Shorts.
Notes & opportunities
The app forces users to hit a paywall before they can see the result of their first creation. Allowing a user to complete one free video could significantly increase conversion by giving them a tangible, personalized result they want to save or share. Additionally, the purpose of the coin system isn't fully explained, which might cause confusion for new users wondering how to earn or use their coins effectively.