AI Skin Scanner - SkinGuru

What it does

AI Skin Scanner is a comprehensive mobile tool for analyzing and monitoring skin health. Its primary function is to use a phone's camera to scan skin areas for conditions like acne, providing an AI-driven analysis and risk assessment. Beyond this, the app also serves as a cosmetic ingredient analyzer and a mole tracker, allowing users to build a visual history of skin spots over time.

Where it shines

The app excels by positioning itself as an all-in-one skin health hub. The home screen (04:00) neatly organizes its three core functions: skin scanning, mole tracking, and cosmetic analysis, making it easy for users to navigate to the tool they need. The onboarding flow is particularly effective, building value through a feature carousel (00:12) and social proof (00:24) before presenting a cleverly designed paywall with an interactive free trial toggle (00:34). The final analysis screen (02:07) is also strong, as it connects the diagnosis directly to actionable product recommendations.

UX highlights

The paywall's "Enable Free Trial" toggle (00:34) is a smart piece of micro-interaction that makes the user feel in control of their choice.
After a scan, the app provides a clear risk level (02:07), which simplifies the AI's findings into an easily digestible format.
The AI Dermatologist chatbot (02:37) uses pre-set suggestion bubbles to guide the conversation, reducing the friction of typing out complex questions.
The cosmetics analysis provides a safety score and a detailed, expandable list of ingredients (04:26), empowering users with knowledge about their products.
The mole tracking feature prompts users to take follow-up photos (05:05), encouraging long-term engagement and proactive health monitoring.
The app cleanly separates different types of scan histories (skin, cosmetics, moles) under a unified "All Scans" section (05:09), keeping user data organized.

Monetization & growth

The app uses a soft paywall with a free trial to convert users during onboarding. The paywall at 00:32 presents yearly and weekly subscription options, but cleverly introduces a 3-day free trial only after the user opts-in via a toggle. This likely filters for users with higher intent. After a skin analysis, the app presents a list of relevant skincare products with prices (02:09), suggesting an affiliate marketing or e-commerce revenue stream. The app also employs an early rating prompt (00:56) immediately after subscription to capture positive sentiment and boost App Store visibility.

Who it’s for

This app is designed for individuals who are proactive about their skin health and interested in technology-driven solutions. Its target users likely include people dealing with chronic skin conditions like acne, those who are passionate about skincare ingredients and product safety, and anyone who wants a convenient way to monitor moles and other skin changes between dermatologist visits.

Notes & opportunities

While the skin scanning process is smooth, the "It's too dark" error message at 01:38 could be more helpful. Instead of just stating the problem, it could suggest turning on the phone's flash or moving to a better-lit area. The home screen, while functional, presents multiple calls-to-action for scanning; there might be an opportunity to streamline the navigation to guide new users more directly to their primary goal. Lastly, the app's name in the App Store purchase sheet, "SkinGuru," differs from the in-app branding "AI Skin Scanner," which could cause minor brand confusion.