What it does
The Dali AI app is a tool for creating digital art using text prompts. Users can type a description of what they want to see, select an artistic style, and the AI generates an image. The app also includes advanced settings for more precise control, such as using an input image as a reference, setting a specific seed for reproducibility, and choosing different AI models.
Where it shines
The app excels in providing both simplicity and depth. A new user can get started quickly by using the "Surprise me" button (00:41) to populate a creative prompt. However, more experienced users can dive into the "Advance" settings (00:43) to fine-tune their creations. The workflow for using an image from the gallery as an input (00:44 - 01:07) is smooth and integrated, opening up powerful image-to-image generation possibilities. The final result screen (01:52) is clean, focusing on the artwork with simple options to Download, Share, or Regenerate.
UX highlights
- In-context tooltips explain advanced settings like "Seed" (01:09) and "Model" (01:17) without forcing a tutorial.
- The main interface clearly separates the prompt input area from the style selection grid, making the creation process intuitive.
- A "Surprise me" button (00:41) helps overcome creative blocks by providing interesting, pre-made prompts.
- The result screen offers clear actions (Download, Share, Regenerate) and displays the prompt used for the creation.
- The app includes safeguards against accidental actions, such as a confirmation modal before regenerating an image (02:10).
- The style library is extensive and can be expanded by tapping "See All" (01:28), catering to a wide range of aesthetic preferences.
Monetization & growth
The app's monetization strategy is introduced early. After a brief feature carousel during onboarding, a paywall appears at 00:15. It presents a free trial model with two subscription options: Weekly and Yearly. The Yearly plan is highlighted as the "BEST OFFER" and its price is broken down into a weekly cost to make it seem more affordable. After a successful subscription, a welcoming "Congratulations" screen (00:33) reinforces the user's decision.
Who it’s for
This app is for anyone interested in AI art creation, from casual hobbyists to digital artists. The simple prompt-and-generate interface makes it accessible for beginners. The advanced settings, including model selection and image input, cater to more sophisticated users who want to experiment with specific styles or create variations of existing images.
Notes & opportunities
The onboarding is very direct, immediately asking for permissions and showing a paywall. While efficient, it could benefit from a 'freemium' approach, allowing a user to generate one or two images before hitting the paywall to better demonstrate the app's value. Additionally, the tooltips in advanced settings are helpful, but the information icons themselves are small and could be easily missed.