AI Home & Garden Design - Ruma

What it does

Ruma is an AI-powered design assistant that helps users visualize new possibilities for their living spaces. By uploading a photo, users can instantly generate redesigned versions of their rooms, gardens, or home exteriors in a variety of styles. The app offers several tools, including full interior redesigns, specific wall and floor changes, style transfers from reference images, and even an AI-powered chatbot for design feedback.

Where it shines

The app's strength lies in its speed and the breadth of its creative tools. The onboarding (00:05) immediately sets the stage with a 'before and after' carousel, showing impressive transformations without any user effort. The core design generation flow is intuitive: a user can go from uploading a photo to seeing a fully redesigned room in under a minute (01:29 - 02:14). A standout feature is the AI Designer chatbot (02:41), which provides structured feedback on generated images, turning a simple tool into a creative partner.

UX highlights

The app uses dynamic text on its loading screens (01:55) to reframe waiting as an active creative process, with messages like 'A spark of creativity is igniting...'.
Design preferences are broken down into clear, sequential steps: add photo, select room type, choose style, and pick a color palette. This guided process simplifies creation.
The 'Replace' feature (04:20) provides a simple brush tool for users to mask a specific object in a photo, giving them granular control over the AI generation.
A history tab (04:10) saves all generated designs, allowing users to easily compare versions, revisit ideas, or delete unwanted images.
The app includes an 'Inspiration' section with galleries for interior, garden, and exterior designs, which helps users discover styles and provides clear starting points.
A rating prompt (02:22) is presented after the user has successfully received value (a generated design), increasing the likelihood of positive feedback.

Monetization & growth

Monetization is central to the Ruma experience. A soft paywall appears early in the onboarding flow (00:35), presenting annual and weekly subscription options. The app does not appear to offer a free trial. For users who don't subscribe initially, a special 50% off offer with a countdown timer appears shortly after (01:10), creating urgency. Furthermore, premium features like 'New Walls' (03:22) and 'Replace' (04:20) are gated with contextual paywalls, creating multiple conversion points throughout the app based on user intent.

Who it’s for

Ruma is designed for homeowners, renters, and interior design enthusiasts looking for inspiration and a way to quickly visualize changes to their space. It serves both those planning a major renovation and those simply curious about what a new paint color or style might look like. The simplicity of the tools makes it accessible to users without any professional design experience.

Notes & opportunities

The app experience is heavily focused on generation, but the post-generation tools are somewhat limited. After a design is created (02:14), the main options are to get AI feedback or modify walls/floors, which triggers a new generation. There is an opportunity to add more direct editing or refinement tools. Additionally, the constant 'Ruma' watermark on generated images could be frustrating for users, though it serves as a clear incentive to subscribe to the 'Remove Watermark' feature.