What it does
AI Garden Design is a mobile tool for homeowners and design enthusiasts to reimagine their outdoor spaces. Using AI, the app can generate new landscape designs based on an uploaded photo. It allows users to explore different styles, add or remove objects like pools and furniture, and even create a dream garden from a simple text description.
Where it shines
The app's strength lies in its powerful and visually compelling onboarding. From the first moment, an animated before-and-after transition (00:05) immediately demonstrates the core value. This is followed by a series of well-structured carousels (00:14 - 01:04) that showcase the breadth of possibilities, from applying an 'English' garden style (00:17) to adding a 'Gazebo' (00:35), all without requiring any user input. This 'show, don't tell' approach effectively builds excitement and perceived value.
UX highlights
- Modular Home Screen: The main dashboard (01:28) uses a clear, card-based layout where each card represents a distinct tool (e.g., 'Match Style', 'Remove & Clean'). This makes the app's various functions easily discoverable.
- Task-Oriented Flows: Each feature kicks off a simple, linear flow. For example, the 'Replace Objects' flow (03:16) provides two clear text fields for what to replace and what to add, reducing ambiguity.
- Visual Previews: Throughout the app, especially in the creation flows (01:45), large, high-quality images are used as selectable options for styles and types, making choices intuitive.
- In-Flow Education: Placeholder text in input fields often provides examples (e.g., 'Add a gazebo near the trees on the right' at 02:40), guiding the user on how to write effective prompts.
Monetization & growth
The app employs an aggressive monetization strategy. Every core AI generation feature is gated behind a paywall (seen first at 01:22). Whether a user wants to create a new design, match a style, or remove an object, the final step is always a prompt to subscribe. The paywall itself highlights a significant discount for the annual plan (85% off) and breaks down the price to a weekly figure to make it seem more affordable. A referral program ('Refer & Earn' at 05:01) is also available in the settings to encourage viral growth.
Who it’s for
This app is primarily for homeowners, DIY enthusiasts, and amateur gardeners who want to visualize potential changes to their outdoor spaces without hiring a professional landscape designer. It's also useful for renters looking for inspiration for their patios or balconies. The simple, guided flows make it accessible to users with no prior design experience.
Notes & opportunities
While the function-gated model is clear, it creates significant friction. Every creative impulse is immediately met with a paywall (e.g., 02:08), which could lead to high drop-off rates from users who expect a free trial or a limited number of free generations. Offering a single free design as a 'magic moment' could dramatically improve activation and demonstrate the tool's power, potentially leading to higher long-term conversion rates.