What it does
AI Emojis is a mobile application that allows users to generate custom emojis and stickers using artificial intelligence. The core function is translating text prompts, such as "Cat with sunglasses" (00:50), or user-uploaded photos into unique, shareable digital art. These creations can be organized into packs, saved, and used across messaging platforms like iMessage.
Where it shines
The app excels in its straightforward and focused user experience. The creation flow is simple: from the main screen, a user can immediately start generating an emoji from a text prompt (00:46) or a photo. The moment an emoji is successfully generated is celebrated with a playful confetti animation (01:28), providing positive reinforcement. Furthermore, the app fosters a sense of community by allowing users to browse and install packs created by others (04:53), turning a simple utility into a content discovery platform.
UX highlights
- Focused Creation Hub: The app defaults to a "Create" screen with clear options for different generation types (Emoji, Face to Emoji, Sticker), guiding the user directly to the core value.
- Prompt Suggestions: Below the input field, the app offers example prompts like "Cat with sunglasses" and "Panda eating ice cream" to inspire users and reduce cognitive load (00:48).
- Layered Content System: The app distinguishes between individual "Emojis" and collective "Packs." This encourages users to not just create single items but to curate collections, which deepens engagement (01:52).
- Contextual Actions: After creating an emoji, users are presented with relevant next steps like "Remix" and "Share" (01:33), as well as a grid of visually similar "Related Emojis" for further discovery.
- In-App Guides: The app includes a dedicated section with guides on how to use its iMessage extensions (03:18), proactively addressing potential user confusion and increasing feature adoption.
Monetization & growth
The app's monetization strategy is direct and tied to the core creation loop. A paywall (01:00) appears the first time a user tries to generate an emoji, effectively gating the primary feature behind a subscription. The paywall presents four distinct tiers (Monthly, Yearly, Pro Monthly, Pro Yearly) without a free trial. For growth, the app strategically places an in-app rating prompt immediately after the user's first successful pack creation (02:05), a moment of high satisfaction, to encourage positive App Store reviews.
Who it’s for
This app is for individuals who want to personalize their digital communications beyond standard emoji sets. It appeals to a younger, digitally native audience active on messaging platforms, as well as creative individuals who enjoy experimenting with AI art generation. The community browsing feature also targets users who prefer discovering and using content created by others rather than making their own.
Notes & opportunities
The immediate paywall upon the first generation attempt might deter some users who want to test the quality of the output before committing. Offering one or a few free trial generations could lower this barrier and improve conversion by demonstrating the app's value more concretely. Additionally, the distinction between the four subscription plans could be made clearer, as the benefits listed appear similar across tiers in the initial view.