What it does
AI Catch is a creative tool for generating AI-powered videos and images. It allows users to transform their own photos into animated clips, create original videos from text prompts, and apply a wide range of stylistic filters. The app also features an image editing tool that functions through a chat-based interface.
Where it shines
The app excels at quickly demonstrating its value. The initial paywall screen (00:10) doubles as an exciting feature showcase, using a dynamic video background to display impressive AI transformations. The creation flow is also streamlined. A user can go from uploading a photo to generating a custom video in under 40 seconds (01:00 - 01:38). The sheer variety of effects, from the playful "Be a Plushie" (02:05) to artistic styles like "The Shape of Water" (02:32), highlights the app's creative breadth and keeps users exploring.
UX highlights
- The main screen organizes a large number of effects using both icons for core tools and categorized, scrollable galleries for discovery.
- The Image-to-Video creation UI (01:01) is simple, with clear sections for uploading media, writing a prompt, and selecting a model.
- Pre-made "Inspiration" thumbnails are provided, helping users who may not know what to create.
- The app uses a consistent bottom sheet for selecting generation models (e.g., Fast, Standard) at 01:28, which is a clean and familiar pattern.
- Generated content is stored in a simple list view (04:35), making it easy to find and export work later.
- A "Check later" option during long generation processes (04:13) respects the user's time.
Monetization & growth
The app's strategy is aggressive and immediate. A video-driven paywall appears right after the initial system prompts (00:10). It offers credit packs rather than a standard subscription, framing value on a per-video basis. When a user tries to close the paywall, an exit-intent pop-up presents a smaller, single-purchase offer (01:43) to capture hesitant users. The app also gives free credits (00:35) to non-subscribers to encourage a first use, aiming to demonstrate value and drive future credit pack purchases.
Who it’s for
This app is built for social media users, casual content creators, and anyone looking to produce unique, eye-catching videos and images with minimal effort. The trendy effects, simple interface, and quick generation times are tailored for creating content for platforms like TikTok and Instagram.
Notes & opportunities
While the effects are impressive, the app aggressively pushes the paywall after many key interactions, which could feel disruptive to the creative flow. For example, after creating a video and navigating back, a paywall pop-up appears again (01:39). The credit system might also be confusing for users accustomed to flat-rate subscriptions, as different models and features appear to consume different amounts of credits, making the economy hard to predict.