H1: # App Showcase: Add Text: Write On Photos

App info

• App name: Add Text: Write On Photos
• Onboarding steps: 3
• Paywall type: Free Trial - Soft Paywall
• Monthly installs: 45000
• Monthly revenue: 45000
• App category: PHOTO_AND_VIDEO

H2: ## What it does Add Text is a mobile photo editor focused on creating visually appealing graphics by adding text and shapes to images. Users can start with their own photos, a solid color, or choose from a library of free stock images. The app provides extensive tools for styling text and a large collection of templates for various use cases like social media stories, invitations, and memes.

H2: ## Where it shines The app shines in its balance of simplicity and power. At 01:43, the user adds text and is immediately presented with a comprehensive but uncluttered editing toolbar. The font library is extensive and easy to browse (02:03). A particularly strong feature is the layer management system shown at 03:39. It allows users to easily reorder elements, a capability often reserved for more complex desktop software, which makes creating polished compositions much easier.

H2: ## UX highlights

• The image selection process is well-structured, offering tabs for Photo Library, Colors, and Stock Photos (00:45).
• The editor provides granular control over text properties, including letter and line spacing (02:21), which is a pro-level feature.
• Adding graphical elements is intuitive. At 03:08, the user browses and adds an abstract shape with just a few taps.
• The layer management panel (03:39) is a standout feature, simplifying the process of arranging overlapping elements via drag-and-drop.
• The app includes a vast library of pre-made templates (04:33), categorized for easy discovery, lowering the barrier for users without design skills.
• Project management is included, allowing users to create folders to organize their designs (06:24).

H2: ## Monetization & growth The app uses a soft paywall with a free trial, presented immediately after a brief feature carousel during onboarding (00:13). The single call-to-action is to "Try For Free," with no obvious close button, funneling users toward conversion. The paywall highlights key premium benefits like templates and all features. After a user saves an image, a rating prompt appears (04:07), which is a common growth tactic to improve App Store visibility.

H2: ## Who it’s for This app is for social media managers, content creators, and individuals who want to quickly create professional-looking graphics without the complexity of desktop software. Its template library makes it accessible for beginners, while the detailed text and layer controls appeal to more experienced users who need more customization options on the go.

H2: ## Notes & opportunities The initial onboarding is very fast but could risk drop-off by presenting the paywall before the user has a chance to experience the editor's capabilities. While the system "You're all set" confirmation at 00:38 is functional, a custom, branded welcome screen could make the post-subscription experience feel more special. The editor UI is powerful, but some icons in the text toolbar could be clearer without their labels.