What it does
8fit is a comprehensive wellness app that functions as a personal trainer and nutritionist in your pocket. It creates customized workout routines and meal plans based on a detailed onboarding quiz that captures a user's goals, physical attributes, and preferences. The app offers a library of guided workouts, meditation sessions, recipes, and tools for tracking progress like workouts completed, steps, and weight.
Where it shines
8fit excels at making data collection feel personal and intuitive. During onboarding, the visual body fat estimator (00:51) is a standout feature. It replaces a potentially difficult question with a simple, visual matching game, which lowers friction significantly. After a workout, the app intelligently suggests a different type of activity, like a meditation session (02:24), which promotes discovery of its broader wellness features. Finally, the main dashboard (02:55) provides a clear, motivating overview of weekly goals, creating a central hub for the user's journey.
UX highlights
- Visual Quiz Inputs: Instead of just text and numbers, the quiz uses visual carousels (00:51) and sliders (01:00) to make data input more engaging and less like a form.
- Clear Value Priming: Before showing the price, a dedicated screen (01:09) uses a comparison table with lock icons to clearly show what users gain by upgrading.
- Contextual Onboarding: The app uses pop-up coach tips (02:52) on the main dashboard to guide the user through key features like workout plans and meal plans.
- Action-Oriented Dashboard: The homepage isn't just for information. It presents weekly goals with clear progress bars and "Start tracking" buttons, encouraging immediate action.
- Multi-faceted Logging: The logging feature (06:18) is comprehensive, allowing users to track not just in-app workouts but also external activities like walking and running, meditations, and weight.
- Granular Filtering: The workout library includes robust filtering options (06:03), allowing users to find exercises by duration, body part, difficulty, and category.
Monetization & growth
8fit presents its subscription model after the user has invested time in the personalization quiz. At 01:09, it shows a compelling comparison between the Free and Pro versions, highlighting the limitations of the free tier. This is followed by a clear paywall modal (01:19) offering four plans: Annual, 6-month, 1-month, and a free option. The annual plan is highlighted with a "-73%" discount tag to emphasize its value. The app also places "Unlock 8fit Pro" CTAs prominently on the user's profile page (08:34), ensuring the upgrade path is always accessible.
Who it’s for
This app is designed for individuals seeking a structured and guided approach to fitness and nutrition without the cost of a personal trainer. It caters to users who appreciate personalization and want a single platform to manage their workouts, meals, and other wellness activities like meditation and step tracking. The user-friendly interface makes it suitable for beginners, while the variety of workouts and plans can appeal to more experienced users as well.
Notes & opportunities
While the onboarding is thorough, forcing sign-up at the very beginning (00:06) might cause some user drop-off. Allowing users to experience the quiz first could increase commitment before asking for an account. The app also presents a lot of locked content to free users (e.g., in the Programs section at 03:39), which clearly communicates value but could also feel restrictive. Testing the timing and frequency of these upgrade prompts could be a valuable experiment.