What it does

17V28 is a creative tool designed to produce high-quality, seamless carousels and scrapbook-style posts for platforms like Instagram. The app provides users with a wide range of pre-made templates, design elements like stickers and custom fonts, and a flexible editor to combine photos into visually cohesive narratives. It serves users who want to elevate their social media content beyond simple photo uploads.

Where it shines

The app's strength lies in its intuitive and powerful editor. The process of creating a seamless carousel from scratch, shown at 08:15, is particularly impressive. The user can easily add multiple photos into distinct frames and then pan and zoom each one to create a smooth, continuous image that flows across multiple slides. At 01:59, the editor shows its flexibility, allowing users to add and style text with various fonts and colors. The library of creative assets, from paper frames (02:59) to stickers (04:51) and drawing tools (05:16), gives users ample freedom to personalize their creations.

UX highlights

• Contextual Tutorials: Instead of a heavy upfront tutorial, the app presents a "Meet templates!" guide (01:47) only after the user selects a template, providing relevant information at the moment of need.
• Flexible Image Manipulation: Users can easily drag, pinch-to-zoom, and reposition images within their frames (03:50), offering a great deal of control over the final composition.
• Direct Manipulation: Editing is tactile and direct. Text boxes, stickers, and drawings can be moved and resized with simple gestures (02:40), making the canvas feel interactive and responsive.
• Streamlined Export Flow: After exporting a project, the app provides a smart growth-loop screen (07:12) that encourages users to copy tags and share, capitalizing on their moment of creative success.
• Clear Project Management: The projects screen (08:03) provides a clean visual overview of all creations, with simple options to duplicate or delete projects via a long-press menu (10:01).

Monetization & growth

The monetization strategy is clear and upfront. After a brief feature showcase, a soft paywall appears at 00:40. It offers two subscription tiers: a discounted annual plan and a standard monthly plan. There is no free trial mentioned, suggesting a freemium model where many templates and assets are locked behind the paywall, as seen by the lock icons in the template library (01:35). The app also employs a clever growth tactic post-export (07:12), prompting users to tag the app on social media for a chance to be featured.

Who it’s for

This app is built for content creators, social media managers, influencers, and casual users who want to create more engaging and aesthetically pleasing content for their social feeds. Its focus on seamless carousels and scrapbook aesthetics makes it particularly suitable for lifestyle, fashion, travel, and brand storytellers on platforms like Instagram.

Notes & opportunities

The app offers a polished and powerful creative experience. One small point of friction is the two-step permission request for photos (07:05 and 07:09). While this adheres to modern iOS privacy standards, it could potentially be streamlined or better explained. Additionally, while the drawing tools are flexible, the default highlighter application can feel a bit messy (05:43) and might benefit from more precise controls or shape-assist features to maintain the app's overall clean aesthetic.