White noise apps

Average Revenue

301.4k

Average Installs

77.3k

Average Onboarding Steps

10.26

Top App

Calm

Most Common Paywall Type

Free Trial - Soft Paywall

In our always-on world, finding a moment of peace can feel like a luxury. This is where white noise and sleep apps come in, offering a digital sanctuary for anyone looking to unwind, focus, or drift into a deep sleep. These apps go far beyond simple static, providing rich libraries of everything from gentle rain and ocean waves to complex, AI-generated soundscapes. Whether you need background noise to concentrate at work or a guided meditation to calm a racing mind, there's an app designed to help you find your quiet place.

The market for these digital relaxation tools is thriving, with the average app generating over $300,000 in monthly revenue and attracting more than 77,000 new users each month. Giants like *Calm* dominate the space, showing just how much people are willing to invest in their mental well-being. The typical user journey involves about 10 onboarding steps to personalize the experience, as seen in sophisticated apps like *Endel*. The most common strategy you'll encounter is a soft paywall with a free trial, giving you a chance to explore the features before committing to a subscription.

From advanced sleep trackers that analyze your nightly patterns to extensive libraries of bedtime stories, these apps offer a diverse range of tools to improve your rest. Some, like *ShutEye*, provide an incredibly detailed setup to tailor the experience perfectly to your needs. Ultimately, investing in a white noise app is an investment in your health, offering a simple yet powerful way to reduce stress and reclaim your sleep.

Featured apps

Every app above has a full screen-by-screen UX video — onboarding, paywall, and core flows with revenue context.
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