Vertical video editor apps

Average Revenue

869.2k

Average Installs

309.7k

Average Onboarding Steps

3.88

Top App

Canva: AI Photo & Video Editor

Most Common Paywall Type

Free Trial - Soft Paywall

In the fast-paced world of social media, vertical video editor apps have become an essential tool for creators aiming to captivate audiences on platforms like TikTok, Instagram Reels, and YouTube Shorts. This bustling market offers a diverse range of applications, from simple, user-friendly editors for beginners to sophisticated suites packed with AI-powered features for professionals. Whether you're creating your next viral dance video or a polished marketing clip, there's an app designed to make your content shine without needing a desktop setup.

A closer look at the landscape reveals some fascinating trends. The competition is fierce, with apps pulling in an average of over 309,700 installs monthly. Monetization heavily leans on a "Free Trial - Soft Paywall" model, which is the most common approach, letting users try before they buy. Onboarding is typically quick and easy, averaging just under four steps to get users started. While the average monthly revenue is an impressive $869,160, this figure is largely driven by industry giants. For instance, powerhouse apps like Canva: AI Photo & Video Editor and Splice - Video Editor & Maker pull in millions, showcasing the incredible potential of the market, while popular apps like InShot - Video Editor also command a significant user base by offering a compelling mix of accessibility and powerful features.

Ultimately, the vertical video editing scene is more vibrant and accessible than ever. With advanced features like AI-driven effects, automatic captions, and extensive music libraries becoming standard, creating professional-grade videos is no longer limited to those with extensive technical skills. The right tool can transform your creative vision into scroll-stopping content, helping you stand out in a crowded digital space.

Featured apps

Every app above has a full screen-by-screen UX video — onboarding, paywall, and core flows with revenue context.
Get full access