To-do list apps

Average Revenue

87.8k

Average Installs

69.4k

Average Onboarding Steps

7.21

Top App

TickTick:To-Do List & Calendar

Most Common Paywall Type

Free Trial - Soft Paywall

In today's fast-paced world, staying organized is more crucial than ever, and to-do list apps have become essential digital companions for millions. These applications go far beyond simple checklists, evolving into powerful productivity hubs that help manage everything from daily errands and grocery lists to intricate work projects. With a crowded marketplace of options, finding the right fit can be a game-changer for personal and professional efficiency. Apps like Todoist have garnered the trust of millions by offering a clean interface combined with powerful features to declutter the mind and streamline workflows.

Analyzing the landscape of these productivity tools reveals some fascinating trends. On average, a to-do list app generates around $87,769 in monthly revenue from a base of about 69,359 new installs, indicating a vibrant and competitive market. Developers seem to prioritize a smooth user experience, with an average of just 7 onboarding steps, getting users to their tasks with minimal friction. The dominant monetization model is the 'Free Trial - Soft Paywall,' which allows users to experience the app's core value before committing to a subscription. This strategy has proven successful for top performers like TickTick, which leads the pack in revenue, and EveryDollar, which also demonstrates strong financial performance by helping users manage their own budgets.

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Every app above has a full screen-by-screen UX video — onboarding, paywall, and core flows with revenue context.
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