Selfie retouch apps

Average Revenue

792.3k

Average Installs

213.5k

Average Onboarding Steps

3.65

Top App

FaceApp: Perfect Face Editor

Most Common Paywall Type

Free Trial - Soft Paywall

In a world dominated by social media, selfie retouch apps have become the go-to tool for creating picture-perfect moments. Gone are the days of complicated desktop software; these powerful, AI-driven editors let you do everything from smooth skin and whiten teeth to completely reshape features with just a few taps. Whether you're aiming for a subtle, natural enhancement or a dramatic artistic transformation, these apps put professional-grade tools right in your pocket, making it easy for anyone to perfect their photos before sharing them online.

The market for these apps is booming, with the average app generating impressive revenue and hundreds of thousands of installs each month. This lucrative space is led by giants like `FaceApp: Perfect Face Editor`, which pulls in an astonishing $10 million monthly, and other top performers like `Facetune: Video & Photo Editor`, showing a clear user appetite for powerful editing capabilities. To get users hooked, most apps keep things simple with an average of just under four onboarding steps. The most common business model is a 'Free Trial - Soft Paywall,' which gives users a taste of the premium features before asking them to subscribe—a smart strategy that has fueled the incredible growth of this app category.

Featured apps

Every app above has a full screen-by-screen UX video — onboarding, paywall, and core flows with revenue context.
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