Reading apps

Average Revenue

359.9k

Average Installs

51.6k

Average Onboarding Steps

8.57

Top App

GoodNovel - Booktok,Stories

Most Common Paywall Type

Free Trial - Soft Paywall

Step into the bustling digital library of reading apps, a vibrant ecosystem catering to every kind of book lover. This isn't just about ebooks anymore; the category has blossomed to include everything from detailed book trackers like Bookly to innovative summary services such as Blinkist, which distill nonfiction bestsellers into 15-minute reads. Whether you're aiming to conquer a towering to-be-read pile or absorb new knowledge on the go, there's a specialized app designed to enhance your literary life.

A look across the category reveals some interesting user experience and business trends. The journey to get started is often quick, with the average app featuring around 9 onboarding steps before you can dive in. When it comes to monetization, the dominant strategy is a 'try before you buy' approach, with the 'Free Trial - Soft Paywall' being the most common model. This approach seems to be paying off, as the average app in this space generates an impressive monthly revenue of nearly $360,000, fueled by an average of over 51,000 new installs each month. The massive success of apps like GoodNovel, the top earner, proves there's a huge appetite for digital reading experiences that are both engaging and accessible.

Featured apps

Every app above has a full screen-by-screen UX video — onboarding, paywall, and core flows with revenue context.
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