IOS VPN apps

Average Revenue

447k

Average Installs

300.3k

Average Onboarding Steps

2.74

Top App

NordVPN: VPN Fast & Secure

Most Common Paywall Type

Free Trial - Soft Paywall

In today's digital world, safeguarding your online privacy is more critical than ever, especially on your iPhone. iOS VPN apps serve as a crucial tool for encrypting your internet connection, protecting your sensitive data from prying eyes on public Wi-Fi, and unlocking a world of content by bypassing geo-restrictions. The App Store is bustling with options, each promising top-tier security and lightning-fast speeds, but navigating this crowded space to find the right fit can be a real challenge for users.

A closer look at the top players reveals some fascinating trends. The average monthly revenue for an iOS VPN app is a substantial $447,000, with an impressive average of over 300,000 new installs each month, highlighting the strong and growing demand for these services. While the average is high, top-tier apps like **NordVPN: VPN Fast & Secure** dominate the market, pulling in an incredible $7 million in monthly revenue. Most competitors, such as **Surfshark VPN: Fast & Reliable**, entice users with a "Free Trial - Soft Paywall," which has become the most common strategy in the category. This user-friendly approach is often paired with a streamlined setup process, averaging just under three steps, ensuring users can get protected and start browsing securely in no time.

Featured apps

Every app above has a full screen-by-screen UX video — onboarding, paywall, and core flows with revenue context.
Get full access