Habit tracker apps

Average Revenue

461.4k

Average Installs

109.6k

Average Onboarding Steps

16.44

Top App

MyFitnessPal: Calorie Counter

Most Common Paywall Type

Free Trial - Soft Paywall

Looking to build better habits, quit bad ones, or simply get more organized? You're not alone, and there's a whole category of apps designed to help. Habit tracker apps have become essential digital companions for millions, guiding users toward their personal goals, whether that’s drinking more water, exercising consistently, or even mastering a new skill. The market is diverse, featuring everything from simple, focused tools like `(Not Boring) Habits` to all-in-one wellness platforms that also track calories and plan meals, such as the wildly popular `MyFitnessPal: Calorie Counter`. These apps serve as personal coaches, motivators, and accountability partners, all conveniently located on your phone.

Digging into the data reveals some fascinating trends across the habit tracker landscape. When it comes to getting started, the user experience varies significantly; the average app has about 16 onboarding steps, but some throw you right into the action while others, like `WayBetter Secret to Motivation`, feature an extensive 84-step setup. Monetization is also a key differentiator. The dominant strategy is the 'Free Trial - Soft Paywall,' used by a majority of apps, which lets users explore features before deciding to subscribe. This user-friendly approach seems to pay off, with the average app in this category pulling in over $461,000 in monthly revenue and securing more than 109,000 installs. This highlights a thriving market where well-designed apps can find significant success by helping people make meaningful, positive changes in their lives.

Featured apps

Every app above has a full screen-by-screen UX video — onboarding, paywall, and core flows with revenue context.
Get full access