Habit formation apps

Average Revenue

513k

Average Installs

112.2k

Average Onboarding Steps

16.6

Top App

MyFitnessPal: Calorie Counter

Most Common Paywall Type

Free Trial - Soft Paywall

In a world where everyone is looking for an edge, habit formation apps have emerged as powerful tools for personal growth. These apps are designed to help you build positive routines, whether that's eating healthier, exercising more, or improving your focus. The market is vibrant, with the average app pulling in over $500,000 in monthly revenue and more than 100,000 new installs, showing just how many people are turning to technology for self-improvement. Powerhouses like MyFitnessPal lead the pack, but there's a huge variety of apps catering to different needs.

Diving into the user experience, you'll find that most apps aim to personalize your journey from the get-go, with the average onboarding process involving around 17 steps. This initial setup helps tailor the program to your specific goals. The most common business model is the "Free Trial - Soft Paywall," which allows you to explore the features before committing to a subscription. This approach, used by many popular apps including the delightful Finch: Self-Care Pet, provides a low-risk entry point for users. Whether you need a comprehensive coach like Impulse - Brain Training or a simple tracker, there’s an app out there ready to help you become a better version of yourself.

Featured apps

Every app above has a full screen-by-screen UX video — onboarding, paywall, and core flows with revenue context.
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