Habit breaking apps

Average Revenue

158.4k

Average Installs

68.5k

Average Onboarding Steps

18.36

Top App

BetterMe: Health Coaching

Most Common Paywall Type

Free Trial - Soft Paywall

Whether you're looking to curb your screen time, quit smoking, or simply build healthier routines, there's a habit-breaking app designed to help you succeed. These powerful tools offer more than just a simple checklist; they provide structured programs, motivation, and support to help you reclaim control of your life. From comprehensive wellness platforms like BetterMe: Health Coaching, which leads the pack in revenue, to more focused tools like AppBlock, the goal is the same: empowering users to make lasting, positive changes. These apps are tapping into a huge demand for self-improvement, helping people tackle everything from digital addiction to dietary goals.

A closer look at the market for habit-breaking apps reveals some fascinating trends. The average app in this space pulls in over $158,000 in monthly revenue and attracts more than 68,000 new installs, highlighting a strong and engaged user base. Interestingly, the journey to a new habit often starts with a detailed setup, with users navigating an average of 18 onboarding steps. This personalization is key for apps to deliver value. The most common business model is a 'Free Trial - Soft Paywall', which allows users to experience the features before committing. This strategy has proven successful for many, including high-performers like iHeart-Pulse Rate Monitor App., demonstrating that users are willing to invest in tools that deliver real results on their path to a better self.

Featured apps

Every app above has a full screen-by-screen UX video — onboarding, paywall, and core flows with revenue context.
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