May – Baby, parents

$150k revenue, 4.7 rating

App walkthrough
0:00 / 15:01

Onboarding flow, Paywall & Inside the App

Watch the full screen-by-screen UX video of May – Baby, parents with onboarding, paywall, and every core flow.

Splash screen for the May parenting app featuring a centered lowercase 'm' logo on a light cream background.
App Tracking Transparency permission modal for May asking to track activity across apps, with Ask App Not to Track and Allow buttons.
Onboarding welcome screen for the May app with a central family photo carousel, social proof, and a Discover button.
Onboarding screen introducing child development stages from conception through early years, with a top progress bar, central illustrations, and a Next button.
Onboarding screen highlighting expert healthcare articles, featuring a baby photo card, progress indicator, Next button, and Log in link.
Onboarding screen displaying a pregnancy progress card with fetal size information, a calendar strip, and a Next button.
Onboarding screen featuring a central Rhythm tracking card, a progress bar, a value proposition, and a Next button.
Health app onboarding screen showcasing the My Cycle feature card, a top progress bar, and a Next button.
May app onboarding screen featuring a central chat illustration about 24/7 expert answers, with a progress bar, Next button, and Log in link.Unlock Pro
May onboarding screen featuring a lifestyle photo collage, value proposition text, a Sign up button, and a Log in link.Unlock Pro
Onboarding sign-up modal featuring consent checkboxes, social login buttons, and a legal disclaimer over a lifestyle background.Unlock Pro
Onboarding name input screen with the heading Let's get to know each other, a filled first name field, and a Next button.Unlock Pro
Email sign-up form with a filled email address field and a Next button.Unlock Pro
Password creation form featuring an input field, a checklist of four password security requirements, and a Next button.Unlock Pro
Privacy consent screen for the May app featuring a padlock icon, data protection details, and an I agree button.Unlock Pro
May app onboarding welcome screen featuring a network illustration, greeting for Julia, and a Start button.Unlock Pro
Onboarding screen titled Your situation with a progress indicator, gender selection options, and a Confirm button.Unlock Pro
Onboarding social proof screen featuring reviews and a trust message, with a dark green Next button in the bottom corner.Unlock Pro
Onboarding screen asking about personal situation with the Single option selected, a progress indicator, and a Confirm button.Unlock Pro
May app onboarding testimonial screen featuring a user quote from Victoria and a forward arrow navigation button at the bottom.Unlock Pro
Onboarding survey screen asking how the user found the app, with Online search selected and a Confirm button.Unlock Pro
Onboarding survey screen asking how the user learned about May, with three options including blog, app store, and other.Unlock Pro
Onboarding screen featuring a 98% confidence statistic on a purple background, a welcome message, and a Continue button.Unlock Pro
Onboarding screen inviting users to create a family profile, featuring an illustration and a Let's go! button.Unlock Pro
Onboarding screen asking if you have children, with the selected option for one child highlighted and an OK button.Unlock Pro
Onboarding screen for the May parenting app with an illustration, social proof regarding 600,000 parents, and a button to create a child profile.Unlock Pro
Onboarding screen asking for the child's date of birth with a calendar date picker and a Continue button.Unlock Pro
Onboarding screen asking whether the child is a boy or a girl, with a progress indicator at step 2 of 4 and two selection buttons.Unlock Pro
Onboarding screen asking for the child's first name, with a progress indicator at step three of four and a Continue button.Unlock Pro
Onboarding screen asking to add a child photo, featuring a circular graphic with a smiley face and a Next button.Unlock Pro
Permissions onboarding screen requesting camera access with a system modal, progress indicator at four of four, and Next and Later action buttons.Unlock Pro
Camera viewfinder screen featuring a central capture button, flash control, and options to open the gallery or flip the camera.Unlock Pro
Permission request modal from May asking for full access to the photo library, with options to allow full access, limit access, or deny.Unlock Pro
Photo album selection list with categories like Recents and Videos, and a close button in the top left.Unlock Pro
Media gallery titled Recents displaying a dense grid of square photo and video thumbnails.Unlock Pro
Onboarding screen for adding a child photo with a preview card, confirmation buttons, and Next and Later options.Unlock Pro
Onboarding screen asking to add a child's photo, featuring a central circular photo placeholder, privacy note, Next button, and Later link.Unlock Pro
Onboarding success screen confirming that Jane's profile has been created, featuring a congratulatory message and a Next button.Unlock Pro
Onboarding screen asking about pregnancy status with three selection options and a Continue button.Unlock Pro
Onboarding screen introducing a questionnaire about user expectations, featuring abstract illustrations and a bottom right continue button.Unlock Pro
Onboarding challenge selection screen with progress at one of six, a selected parenting challenge, and a confirm button.Unlock Pro
May app onboarding screen asking users to select topics of curiosity from a list including sleep, nutrition, and emotions.Unlock Pro
Onboarding survey screen asking about parenting mental burden, with a progress indicator at step three of six and four vertical selection buttons.Unlock Pro
May parenting app onboarding questionnaire displaying question 4 of 6 about child health instincts with four selectable response buttons.Unlock Pro
Onboarding questionnaire screen asking about feeling supported with four response options and a 5/6 progress indicator.Unlock Pro
Onboarding survey screen with a progress indicator showing 6/6 and four large selection buttons for parenting goals.Unlock Pro
Onboarding question card asking about information overload, with Yes and No buttons, a 50% progress bar, and social proof at the bottom.Unlock Pro
Onboarding personalization question screen with a progress tracker, binary choice options, and social proof at the bottom.Unlock Pro
May app onboarding personalization screen featuring a progress indicator at 50%, a preference question card with No and Yes buttons, and a social proof footer.Unlock Pro
Onboarding personalization screen for May showing three completed steps with checkmarks and a Continue button.Unlock Pro
Parenting app onboarding screen featuring a large illustration of binoculars and an Exactly! button on a cream background.Unlock Pro
Parenting app onboarding screen featuring social proof statistics, value propositions, and a Discover how! button.Unlock Pro
Onboarding screen introducing the daily compass feature with an illustration and a forward navigation button.Unlock Pro
Parenting app onboarding screen featuring a tracking tools illustration, explanatory text about patterns and sharing, and a bottom-right next button.Unlock Pro
May onboarding screen with a calendar illustration and text about health events, featuring a forward arrow button at the bottom right.Unlock Pro
Onboarding screen introducing the medical AI assistant Mya with abstract chat bubble illustrations and a next button.Unlock Pro
Onboarding social proof screen featuring review statistics and a next button to proceed with the app setup.Unlock Pro
Celebratory onboarding completion screen with a purple illustration area, the text You're ready!, and an Access the app button.Unlock Pro
Onboarding subscription timeline for May detailing the free trial steps, with a No payment due now label and a Continue button.Unlock Pro
Trial reminder permission screen informing users about upcoming notifications with a specific date and a Continue button.Unlock Pro
Permission request modal asking to send notifications, overlaid on a subscription trial background with a trial reminder.Unlock Pro
Paywall offering a seven-day free trial followed by ninety-nine ninety-nine per year, with a seasonal discount badge and a Start Free Trial button.Unlock Pro
Paywall subscription screen offering a 7-day free trial followed by an annual plan, featuring a trial toggle, discount, and primary action button.Unlock Pro
iOS system in-app purchase confirmation modal for a yearly subscription with a free trial, requiring a side button double click.Unlock Pro
Subscription purchase success modal with a confirmation message and an OK button over a blurred paywall background.Unlock Pro
May subscription confirmation screen featuring a celebration illustration, a welcome message, and a Let's go button.Unlock Pro
Onboarding screen introducing daily personalized parenting tips with an illustration, descriptive text, and a forward navigation button.Unlock Pro
Onboarding screen introducing weekly personalized tips with a top illustration and a dark green forward navigation button at the bottom right.Unlock Pro
May app onboarding screen highlighting healthcare professional reviewed content, with a top illustration and a bottom right arrow button to proceed.Unlock Pro
Onboarding screen introducing tracking tools with an illustration of growth, feeding, and sleep cards, accompanied by a next button.Unlock Pro
May parenting app onboarding screen featuring a virtual medical assistant illustration and text describing 24/7 support, with a next button.Unlock Pro
Onboarding screen prompting the user to choose where to start, featuring a vertical stack of four feature selection buttons.Unlock Pro
Daily tips article about mess-free painting with a date selector at the top and a materials list below.Unlock Pro
Content feed displaying daily parenting tips and articles with subscriber badges, including a toast notification confirming content added to favorites.Unlock Pro
App rating modal overlaid on a daily tips screen, asking users to rate the app with stars and submit or cancel.Unlock Pro
Daily tips screen with a feedback modal overlay, a parenting article card, and an AI chat messaging card at the bottom.Unlock Pro
Daily tip article with a date selector, feedback section, and a promotional card for the medical AI assistant chat.Unlock Pro
Messaging screen introducing the medical AI assistant Mya, featuring a subscription feature card with a Chat with Mya button and an emergency disclaimer.Unlock Pro
Chat messaging screen listing user profile cards to ask an AI medical assistant questions, featuring an emergency disclaimer and bottom navigation.Unlock Pro
Onboarding screen introducing Mya, an intelligent virtual medical assistant for parents, with a gradient background and a next button.Unlock Pro
Onboarding screen explaining reliable parenting answers with a chat illustration and a Nice button to proceed.Unlock Pro
May onboarding screen highlighting AI credibility and expert medical supervision with a Great button.Unlock Pro
Medical disclaimer screen in a parenting app explaining that the app does not provide diagnoses or prescriptions, with a Got it! button.Unlock Pro
Data security notice in the Mya app featuring a padlock icon, a confidentiality assurance, and an Ask my question button.Unlock Pro
Chat screen with the AI medical assistant Mya, displaying an introductory greeting, sample questions, and a message input field.Unlock Pro
Chat interface with the AI medical assistant Mya, displaying introductory instructions and a user query about baby nutrition in the input field.Unlock Pro
Chat screen with AI medical assistant Mya, displaying a conversation about baby solid food and a text input field.Unlock Pro
Onboarding screen introducing Mya, an AI medical assistant, with a hero illustration and bulleted lists detailing its capabilities and topics.Unlock Pro
Home dashboard of a parenting app featuring a child profile, tracking grid, calendar events, daily tips, and an AI chat assistant.Unlock Pro
Dashboard with a weekly calendar grid for tracking meals, including a date range selector, legend, and floating action button.Unlock Pro
Breastfeeding tracking screen with side-by-side timers for left and right breasts, manual entry options, and a Save breastfeeding button.Unlock Pro
Breastfeeding tracking screen with an active timer and a confirmation modal asking if you are sure about erasing the timed duration.Unlock Pro
May app breastfeeding tracking screen with side-by-side left and right breast timers and a manual entry bottom sheet with a Validate button.Unlock Pro
Breastfeeding tracking dashboard featuring a central timer display, side-by-side nursing cards, and an October 2026 calendar modal with a Validate button.Unlock Pro
Breastfeeding tracker dashboard with side-by-side timers, total time display, and an open time picker modal with a Validate button.Unlock Pro
Breastfeeding tracking screen with a central timer, side-by-side left and right breast cards, manual entry options, and a save button.Unlock Pro
Meals tracking dashboard with a weekly calendar grid, last breastfeeding summary, legend, and an add entry button.Unlock Pro
Feeding log form for Jane with bottle feeding selected, 2.0 oz amount adjustment, date and time inputs, detail options, and a Save the bottle button.Unlock Pro
Baby feeding log form with bottle selection, amount, date and time inputs, and an open time picker modal with a Validate button.Unlock Pro
Bottle feeding data entry form with an amount of 3.0 oz, date and time inputs, detail options, and a Save the bottle button.Unlock Pro
Dashboard with a weekly meal tracking calendar for a baby, featuring a summary card for the last bottle, a bottom legend, and a floating action button.Unlock Pro
Infant feeding dashboard displaying a daily summary, weekly statistics chart, and a floating action button for adding new entries.Unlock Pro
Content feed featuring articles and guides about breastfeeding, organized into popular and explore sections with reading times and author details.Unlock Pro
Article view about baby growth spurts with a top hero image, title, and bulleted list of infant developmental leap signs.Unlock Pro
Article screen about breastfeeding and growth spurts featuring feedback buttons and a promotional card to chat with a medical AI assistant.Unlock Pro
Home dashboard with a meal tracker, calendar strip, content cards, and an AI chat assistant.Unlock Pro
Weekly meal tracking dashboard with a summary card, a calendar grid displaying bottle and breastfeeding entries, and a floating action button.Unlock Pro
Statistics dashboard displaying a weekly feeding graph, weekly averages summary card, and today's history list with a floating action button.Unlock Pro
Breastfeeding session editor displaying a total timer, side-by-side breast selection cards, manual entry fields, date and time inputs, and a save button.Unlock Pro
Feeding history dashboard showing a daily log entry with a baby bottle icon, timestamp, and 3.0 oz artificial milk amount.Unlock Pro
Meal logging form with bottle feeding selected, volume set to 3.0 oz, and an active modal calendar overlay displaying October 2026.Unlock Pro
Child calendar dashboard displaying an October 2026 monthly grid, a selected date detail section with an active suggestions tab, and bottom action buttons.Unlock Pro
Tracking form with categorized pill buttons for daily activities, symptoms, and milestones, featuring a date field, Save button, and Customize link.Unlock Pro
Child calendar dashboard showing an October 2026 monthly grid, daily appointment details, and tracking options for Jane.Unlock Pro
Appointment scheduling form with filled input fields and a bottom-anchored modal calendar picker overlay for October 2026.Unlock Pro
Appointment creation form pre-filled with a blood test title, child selection, date and time fields, and a Create my appointment button.Unlock Pro
Child health tracking dashboard for Jane in October 2026, displaying a calendar grid, daily logs, and an Edit tracking button.Unlock Pro
Child calendar dashboard for October 2026 showing no appointments scheduled for the selected date, with an Add appointment button.Unlock Pro
Developmental milestone article for a 12-month-old with a horizontal month selector showing the 12 months tab selected.Unlock Pro
Child calendar dashboard for Jane showing an October 2026 monthly grid with appointments, a legend, and a floating action button.Unlock Pro
Daily tip feed featuring child development advice about mess-free painting for a one-year-old, with a Discover daily tip button.Unlock Pro
Daily tip article about mess-free painting for toddlers, featuring a horizontal day selector and an orange header card.Unlock Pro
Health education card about breast cancer with a Discover guide button and a paperclip graphic.Unlock Pro
Article preview screen featuring a hero image titled How to Manage That Dreaded Parental Guilt, author details, and a Discover article button.Unlock Pro
Home screen featuring a top event tracking carousel, a messaging card for the AI assistant, and interest theme sections with a bottom navigation bar.Unlock Pro
Search screen with a search bar and a vertical list of safety status cards for pregnancy-related items and activities.Unlock Pro
Category filter modal with a grid of selectable options, including Daily Life selected in dark green and a Validate button.Unlock Pro
Health advice modal about the risks of kissing children during virus season, with references and an I understand button.Unlock Pro
Child Health content feed featuring a carousel of popular articles and a vertical list of guides with author attributions and reading times.Unlock Pro
Content feed displaying a list of parenting articles and guides grouped chronologically with a search bar and bookmark icons.Unlock Pro
Favorites content feed with a search bar filtered by breastfeeding and a saved article card about breastfeeding and growth spurts.Unlock Pro
Messaging screen listing chat threads with an AI assistant, including an active chat with Jane and a medical disclaimer.Unlock Pro
Tracking dashboard for child daily activities showing a Rhythm summary card and side-by-side Meals and Sleep cards.Unlock Pro
Sleep dashboard displaying a weekly calendar grid for Jane, a sleep legend, and a Learn more card with a floating action button.Unlock Pro
Sleep tracking timer screen with an open time picker modal and a Validate button to confirm the nap time.Unlock Pro
Sleep logging form displaying a time range, selectable falling asleep conditions and sleep location sections, and a Save button.Unlock Pro
Sleep details entry form with selection grids for sleep location and waking mood, a note input field, and a Save button.Unlock Pro
Sleep tracking dashboard displaying a weekly duration chart, a weekly average summary card, and a history list with a recent sleep entry.Unlock Pro
History dashboard displaying a sleep log card for today with a two-hour duration and independent sleep details.Unlock Pro
Dashboard featuring cards for tracking diapers, food diversification, and growth measurements, with a bottom navigation bar.Unlock Pro
Weekly diaper tracking dashboard with a seven-day grid for Jane, color-coded legend, and a floating action button.Unlock Pro
Diaper logging form with urine and stool selection cards, date and time inputs, and options for quantity, consistency, and colour.Unlock Pro
Statistics dashboard showing a weekly bar chart, weekly averages, today's history list, and an add entry button.Unlock Pro
Food logging form modal overlay with date, preference selection, and a Save button over a dashboard background.Unlock Pro
Diversification content feed showing filter tabs, horizontal food and allergen introduction cards, and a search bar.Unlock Pro
Nutrition statistics dashboard listing food categories with item counts, a View food details button, and a History section.Unlock Pro
Introduced foods dashboard displaying a search bar, filter chips, and a grid of food cards with items like Yogurt and Milk.Unlock Pro
Dashboard displaying a child growth chart card with weight selected, a child calendar card, and a bottom navigation bar.Unlock Pro
Dashboard displaying a vertical list of health and parenting tools with filter tabs at the top, including pregnancy, sleep, and diaper trackers.Unlock Pro
Cycle tracking dashboard with a hero card, a Start tracking button, an October 2026 calendar grid, and a Tracking plus floating action button.Unlock Pro
Onboarding goal selection screen asking What is your goal? with stacked buttons for Track my cycle and Get pregnant and a progress indicator showing 1/5.Unlock Pro
Onboarding screen asking how long your period lasts, featuring a list of duration options from 3 to 8 days and a progress indicator.Unlock Pro
Health app onboarding screen asking for average cycle length with a numerical picker set to 28 days and a Continue button.Unlock Pro
Onboarding screen asking the user to choose between prediction mode and observation mode, with a progress indicator at step four of five.Unlock Pro
Onboarding calendar screen asking when your last period was, featuring a date picker, a Next button, and an I don't know link.Unlock Pro
Cycle tracking dashboard with a summary card showing cycle status and a monthly calendar grid for October 2026.Unlock Pro
Menstrual cycle dashboard with an empty temperature chart, cycle summary, and an Add my temperature button.Unlock Pro
Health tracking tools dashboard with a horizontal filter bar, featuring My Health selected and a list of pregnancy and cycle tools.Unlock Pro
Dashboard with a horizontal filter bar showing My Daily Life selected, and a single To-do card below.Unlock Pro
Tracking dashboard with segmented tabs, a to-do list featuring development and first aid tasks, and a bottom navigation bar.Unlock Pro
Checklist screen titled Encouraging Development from 1 Year Old with a list of developmental activities and add a reminder buttons.Unlock Pro
Activity selection form listing child development suggestions with reminder options and an Add to my To-Do button at the bottom.Unlock Pro
Dashboard with the My Daily Life tab selected, displaying a to-do list of developmental activities and reminders.Unlock Pro
Tools dashboard displaying a vertical list of health and parenting tracking cards with filter tabs above.Unlock Pro
Content feed featuring a search bar, category filters, a hero recommendation card for child development, and a vertical list of articles.Unlock Pro
Content feed displaying parenting and child health articles with a hero header, reading times, and author names.Unlock Pro
Search screen with a top search bar, category tabs, a promotional banner for Dr. Brittney Williams, and content grids for themes and age groups.Unlock Pro
Search screen featuring a top search bar, filter tabs, and a grid of age-based category cards with a bottom navigation bar.Unlock Pro
Explore content feed featuring a search bar, category filters, and horizontal scrolling cards for articles like parental guilt and vaccine guides.Unlock Pro
Search results screen displaying articles for the query death, with filter tabs, a vertical list of content items, and bottom navigation.Unlock Pro
Profile screen with a family member card for Jane and a button to add a child or pregnancy.Unlock Pro
Profile editing form pre-filled with a child named Jane, showing sex and birth date fields, an update button, and a delete profile option.Unlock Pro
Settings menu titled Preferences with a vertical list of navigation options, a log out button, and the app version number at the bottom.Unlock Pro
Account settings screen displaying profile information, measurement units with Imperial selected, and an Update Information button.Unlock Pro
Profile settings form with a central photo modal, a Link with Apple button, and an Update Information button at the bottom.Unlock Pro
User settings form displaying personal information, measurement units, and an Update Information button with a success notification.Unlock Pro
Account settings form with pre-filled user details, imperial measurement units selected, and update buttons.Unlock Pro
Account deactivation confirmation screen listing three mandatory acknowledgment checkboxes, a Continue button, and a Cancel link.Unlock Pro
Partner code entry form for the May app with an input field and a Confirm button.Unlock Pro
Onboarding screen explaining account sharing with a co-parent, featuring a bulleted list of benefits and a Share my account button.Unlock Pro
Permission screen requesting push notifications with an explanatory text block and an Enable Notifications button.Unlock Pro
Frequently Asked Questions screen in the May app with informational sections about services for parents.Unlock Pro
Settings screen featuring a preferences list and a centered confirmation modal asking Leaving? with Cancel and Log Out options.Unlock Pro

About May – Baby, parents

A parenting support app providing expert-verified content, daily organizational tools, and direct access to child development specialists.

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