Formo - Calorie Counter

$200k revenue, 4.8 rating

Welcome Screen
0:00 / 2:04

Onboarding flow, Paywall & Inside the App

Watch the full screen-by-screen UX video of Formo - Calorie Counter with onboarding, paywall, and every core flow.

Onboarding welcome screen for the Formo app with a Get Started button and a link to sign in.
Onboarding screen explaining the AI meal scanning feature with a photo preview card, Next button, and Skip link.
Onboarding screen displaying a daily calorie and macronutrient tracking summary with a progress ring, Next button, and Skip link.
Fitness onboarding screen with a weight progress chart and a Get Started button.
Onboarding gender selection screen with Male and Female cards, the Female option selected, and a Continue button.
Onboarding age selection screen with a central picker wheel showing 27 selected and a Continue button.
Onboarding height input screen with a metric unit toggle, a large value display of 151 cm, a height slider, and a Continue button.
Onboarding weight input screen with metric units selected, a central weight picker showing 57 kg, and a Continue button.
Onboarding screen asking for the user's main goal, with the Lose weight card selected and a Continue button.Unlock Pro
Onboarding weight selection screen asking for a target weight, featuring a central weight picker with 50 kg selected and a Continue button.Unlock Pro
Fitness onboarding screen with a weight loss goal statement, a downward-trending graph icon, and a Continue button.Unlock Pro
Onboarding screen asking how fast the user wants to reach their goal, featuring a weight rate slider set to 1.1 kg per week and a Continue button.Unlock Pro
Onboarding screen asking how active you are with four selectable activity level cards, the second card selected, and a Continue button.Unlock Pro
Onboarding survey asking where the user heard about the app, with TikTok selected in the option list and a Continue button.Unlock Pro
Onboarding screen asking about dietary considerations with a list of selectable cards, the Nothing special option selected, and a Continue button.Unlock Pro
Onboarding challenge selection screen with multiple choice options, two selected challenges, and a Continue button.Unlock Pro
Onboarding screen asking for the user's main health goal, with four selectable cards and a Continue button.Unlock Pro
Onboarding survey completion screen with a central success checkmark icon, confirmation text, and a Finish Survey button.Unlock Pro
App rating modal overlay asking if the user is enjoying Formo, with star selection, submit and cancel buttons, and user testimonials in the background.Unlock Pro
App rating and feedback screen displaying a 4.8-star summary card, a centered modal overlay with a thank you message, and a persistent continue button.Unlock Pro
Social proof screen featuring a 4.8-star app rating, user testimonials, and a Continue button.Unlock Pro
Loading screen displaying a centered spinner with the text Creating your plan... and Calculating calories.Unlock Pro
Nutrition plan summary showing a daily calorie goal of 1300 kcal, nutrient targets, and a Continue button.Unlock Pro
Formo paywall screen comparing annual and monthly subscription plans, with the annual plan selected and a Continue button.Unlock Pro
Formo paywall featuring a gamified discount spin wheel and a Continue button.Unlock Pro
Formo paywall screen featuring a gamified discount prize wheel with percentage segments and a Continue button.Unlock Pro
Paywall offering an 80% discount on a yearly subscription plan, with a health and fitness illustration and a Continue button.Unlock Pro

About Formo - Calorie Counter

A smart calorie and macronutrient tracker that uses AI to analyze food photos for instant nutritional data insights.

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